My four-year experience as the founder of Bitcoin Embassy Bar in the heart of Mexico City, has given me valuable insights and lessons about building crypto communities. Here are some tips to make the journey easier for you, wherever you may go.
Leaders Are Not Imposed. They Are Chosen.
One of the most common mistakes when starting a community is to think that individuals who will be part of it will automatically see you as a leader just because you hold that position. Being a leader of a community requires sacrifice, as you will invest more effort, time, and work than any other member of your fledgling group. Being consistent, reliable, and attentive to the needs of others is the key to proving that you are worthy of guiding everyone’s path. Sharing ideas related to bitcoin, which are sometimes popular and sometimes quite unpopular, can be a challenge. However, if you demonstrate conviction and sufficient knowledge, you can convince others to follow you.
Become The Link That Connects Everyone.
Finding physical or virtual meeting points is important because it is in those spaces that you will plant the seed that will gradually grow. Consistency is crucial, and if at the beginning nobody follows you or only one person attends your meetings, do not be discouraged. The important thing is to continue regardless of the numbers. Whether it’s one person or 50 people, each one of them is important. Pay attention to each and every one of them, and show that you will be the link strong enough to keep them all connected. Bitcoin has both market highs and lows, which correspond to fluctuating media attention. Learn to navigate and take advantage of that constant fluctuation. Those with whom you manage to build a strong connection will continue standing by your side.
Your Job Is To Be A Leader, Not A Judge.
In a diverse community, it would be a mistake to think that a group made up of human beings with different realities, histories, and backgrounds will be homogeneous. When playing your role as a leader, it is important to do so with understanding and tolerance. You attract more flies with honey than with vinegar. Even if you believe that someone’s way of thinking doesn’t align with yours, it is important to accept that differences are inevitable, as long as they are not completely contrary or adverse to your objective. Within the crypto community, there are differences and even rivalries. However, knowing how to listen and express your views without judging or attacking others will be the key to forming a supportive community.
Share Your Vision And Others Will Share Your Goal.
Speaking with sincerity and openness generates trust within your group. When you present your objectives with that same spirit and as a vision that can help everyone, it will be much easier to create a sense of belonging in your community. This, in turn, will generate commitment from both your members and yourself. If your goal is to create a community around a shared interest in bitcoin, then share your ideas, values, and philosophy on the subject with as much honesty as possible. This way, everyone will be able to understand your perspective on bitcoin as a tool for freedom and sovereignty that empowers individuals. People who are attracted to bitcoin for different reasons will filter themselves out.
Remember, You Don’t Own The Absolute Truth
When we find ourselves in a leadership position, it is easy to assume that all the decisions we make will be correct and that all ideas must come from us. A good leader listens to the ideas and opinions of others. The collective mind is a more creative mind that can reach solutions, which a solitary mind could have never imagined. Furthermore, the people in your community will always appreciate feeling heard and will actively participate by your side.
These are just some of the basic guidelines I have followed to build my community, which despite the passing years continues to come to my space. Every time I hold an event, it is extremely satisfying to not only see the familiar faces but also new people gradually joining. Together, we are building a community where people support each other’s growth, regardless of whether we are in a bull or bear market.